Founded in 1985 and based in Toronto, Ontario, Playwell distributes leading toy brands to retail stores and educational supply catalogues in every Canadian province and territory.

From our front-line sales team to our warehouse and logistics personnel, we pride ourselves on providing toys and educational resources of high quality and play value. As well as striving for service excellence to our customers and vendors.

Since 2018, Playwell has been a proud member of the Hape group, providing an even broader assortment portfolio.

We distribute Hape, Beleduc, 4M, Educational Insights, Learning Resources, Hama, Magformers and many other toy brands.